Yes, there are boobies, but they're respectable boobies.
ACCLAIM ENTERTAINMENT, INC. RESPONDS TO CONTROVERSY SURROUNDING LAUNCH OF 'BMX XXX' FOR NEXT-GENERATION PLATFORMS
Company Believes Product is Being Held to Different Standard Than Similar Content in Other Entertainment Media, Including Movies and Television
GLEN COVE, NY, October 17, 2002 - Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM) today responded to the widespread controversy surrounding the launch of its forthcoming mature rated release, BMX XXXÔ.
"We believe that there is a general, unfair characterization of the interactive entertainment industry and as a result, our product is being held to an entirely different standard than other entertainment media with comparable content, including movies, television and radio," said Greg Fischbach, Co-Chairman and CEO of Acclaim. "According to NPD's August report, more than 60 percent of all next-generation hardware owners are men over the age of 18, and this combined with the fact that last year's number one selling game was mature rated, fully supports our belief in the demand for this type of content."
"While we acknowledge that we are setting new benchmarks with BMX XXXÔ, we are disappointed that there are groups who fail to see how this humorous product is truly on par with such widely accepted mainstream entertainment experiences, including movies like American Pie, and TV shows like The Sopranos and Sex and the City," added Fischbach. "As a leading publisher, we fully believe that consumers should have a right to choose their entertainment, and with that right comes the importance of responsible consumerism."
"This product was not designed for, nor is it being marketed to consumers under the age of 17, and we fully support the Electronic Software Rating Board and encourage consumers to utilize their rating systems to make educated purchases," concluded Fischbach.
The first action sports video game designed specifically for today's mature gaming audience, BMX XXXÔ features scripted jokes and events created by some of Hollywood's top comedic writers, more than 2,000 BMX tricks and an incredible in-game soundtrack featuring today's top artists. The product's official web site, www.bmxxxx.com, debuted a trailer, which has been downloaded more than 500,000 times since the beginning of the month.
BMX XXXÔ will be available in November across all of the next-generation platforms at suggested retail prices to be determined. For more information on BMX XXXÔ, please visit www.bmxxxx.com. In addition, consumers can pre-order the game at www.ebgames.com or www.gamestop.com.
