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Nintendo Cuts Development Ties with Rare

by Billy Berghammer - September 20, 2002, 10:46 am EDT
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The official statement from Nintendo that you all may have, or may not have been waiting for.

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Nintendo Cuts Development Ties with Rare, Ltd.

Decision Reflects Strategic Move To Expand And Redirect Game Development

LONDON--Sept. 20, 2002--As part of a strategic redirection of its

game development investments, Nintendo announces it has sold its 49

percent ownership position in U.K.-based developer Rare, Ltd.

"Nintendo had the ability to continue its exclusive relationship

with Rare, but in looking at the company's recent track record, it

became clear that its value to the future of Nintendo would be

limited," says Peter MacDougall, executive vice president, sales and

marketing, Nintendo of America. "In other words, we passed on this

opportunity for very good business reasons."

In fiscal year 2001, Rare accounted for only 9.5 percent of total

Nintendo software sales worldwide. In fiscal year 2002, that number

declined to 1.5 percent.

Nintendo will retain exclusive rights for all original properties

and franchises featured in games developed by Rare, including Donkey

Kong(R), Diddy Kong(R) and Star Fox(R).

According to MacDougall, game development is, by nature, dynamic.

Relationships continually change to meet the needs of both

manufacturers and publishers. "The disposition of this investment

leaves us in a position to become even more aggressive in expanding

our development capacity, both internally and externally. Aside from

several partnerships already announced over the past year, we are

currently in similar talks with several other prospective partners

around the world."

In the past year, Nintendo has added emphasis on games which offer

true innovation to video game players, and especially those with

appeal to older players. Key current and upcoming NINTENDO

GAMECUBE(TM) titles include Eternal Darkness: Sanity's Requiem(TM),

Animal Crossing(TM), Metroid(R) Prime, The Legend of Zelda(R) and

Capcom's upcoming Resident Evil series exclusively for NINTENDO

GAMECUBE.

"Although we declined the opportunity to continue our exclusive

agreement with Rare, this announcement does not diminish our respect

for their work or the past contributions they have made to Nintendo,"

adds MacDougall.

As the worldwide leader and innovator in the creation of

interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan,

manufactures and markets hardware and software for its popular home

video game systems. The systems include Game Boy(R), Nintendo(R) 64,

Game Boy Advance and NINTENDO GAMECUBE. Since the release of its first

home video game system in 1983, Nintendo has sold more than 1.6

billion video games worldwide, creating enduring industry icons such

as Mario(TM) and Donkey Kong(R) and launching such franchises as

Zelda(TM) and Pokemon(R). As a wholly owned subsidiary, Nintendo of

America Inc., based in Redmond, Wash., serves as headquarters for

Nintendo's operations in the Western Hemisphere.

For more information about NINTENDO GAMECUBE or any other Nintendo

product visit the company's Web sites, www.nintendo.com or

www.nintendogamecube.com.

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