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Play for America!

by Billy Berghammer - July 22, 2002, 8:35 am EDT
Source: Stuff Magazine

Want to get the ultimate limited edition GBA decorated by Tony Hawk, Kelly Slater, or Dave Mirra?

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Extreme Sports Celebrities and Nintendo `Play for America';

Exclusive Celebrity-Decorated Game Boy Advance Systems Up for Grabs

REDMOND, Wash.--(BUSINESS WIRE)--July 22, 2002--Three of the

hottest extreme sports athletes in America are hanging up their boards

and bikes and grabbing their glue sticks, markers, and sequins to

participate in Nintendo's "Play for America" sweepstakes.

Pro skater Tony Hawk, surfer Kelly Slater, and BMX rider Dave

Mirra each are donating a personally decorated Game Boy(R) Advance

system to give gamers and extreme sports fans the chance to win!

Through August 5, visitors ages 18 and over may enter the "Play

for America" sweepstakes on www.stuffmagazine.com by voting for their

favorite celebrity-designed Game Boy Advance system. Entrants choose

the patriotic and creative design they like best and cast their votes.

Winners will receive the actual Game Boy Advance system they voted for

along with a copy of the game starring the respective athlete.

"With more than 7 million systems sold since launch, Game Boy

Advance is the fastest-selling new video game system in history," says

Peter MacDougall, executive vice president, sales and marketing,

Nintendo of America Inc. "Thanks to the participation of great

athletes such as Tony Hawk, Kelly Slater, and Dave Mirra, `Play for

America' allows fans to enjoy skateboarding, surfing, and biking on

Game Boy Advance -- without all the bumps and bruises."

As a token of appreciation and support, Nintendo is contributing

$3,000 to the charity of each athlete's choice:

-- Tony Hawk - Tony Hawk Foundation - Seeking to foster lasting

improvements in society, with an emphasis on helping children.

The foundation supports programs focusing on the creation of

public skateboard parks and other causes.

-- Kelly Slater - National Scholastic Surfing Association (NSSA)

- With over 2,000 active members, the NSSA is the highest

profile amateur competitive surfing association in the United


-- Dave Mirra - Dream Factory - The Dream Factory was founded

nationally in 1980 in the state of Kentucky. The organization

has made thousands of dreams come true for chronically and

seriously ill children in the United States.

The Game Boy Advance system virtually defines the $1.7 billion

handheld video game industry in North America. It has an exclusive

library of more than 200 video games and is backward-compatible with

practically every Game Boy game ever released, rocketing the game

library total to nearly 1,000 titles. Future Game Boy Advance software

includes games specifically designed to communicate with Nintendo

GameCube(TM) via the Nintendo GameCube Game Boy Advance cable,

extending the game play experience to new, uncharted areas.

As the worldwide leader and innovator in the creation of

interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan,

manufactures and markets hardware and software for its popular home

video game systems. The systems include Game Boy(R), Nintendo(R) 64,

Game Boy Advance and NINTENDO GAMECUBE(TM). Since the release of its

first home video game system in 1983, Nintendo has sold more than 1.6

billion video games worldwide, creating enduring industry icons such

as Mario(TM) and Donkey Kong(R) and launching such franchises as

Zelda(TM) and Pokemon(R). As a wholly owned subsidiary, Nintendo of

America Inc., based in Redmond, Wash., serves as headquarters for

Nintendo's operations in the Western Hemisphere.

For more information about Nintendo, visit the company's Web site,


UPDATE: Here are what the three custom designs look like.

Kelly Slater:

Kelly Slater's Custom GBA

Dave Mirra:

Dave Mirra's Custom GBA

Tony Hawk:

Tony Hawk's Custom GBA

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