Discuss it in Talkback!

CHICAGO BEARS PRO BOWL LINEBACKER BRIAN URLACHER JOINS SEGA SPORTS FOR NFL

2K3

All-Pro Defensive Player Signs on to Become Official Spokesperson for SEGA

Sports NFL 2K3; Unites With Award-Winning Football Franchise

SAN FRANCISCO (May 13, 2002) - SEGA Sports(tm), the brand that continues to

set new standards in sports video gaming, today announced the signing of

Chicago Bears middle linebacker Brian Urlacher to serve as the official

spokesperson and cover athlete for "SEGA Sports(tm) NFL 2K3." After joining

the Chicago Bears in 2000, Brian Urlacher quickly made his mark in the NFL,

winning The Associated Press NFL Defensive Rookie of the Year Award. The

league and numerous sporting publications have honored him since as one of

the NFL's top defensive players. He is also a two-time Pro Bowl pick who has

led the Chicago Bears in total tackles, sacks, solo tackles and tackles for

loss.

"Brian Urlacher's breakthrough play has redefined the middle linebacker

position. The hard work and drive he has shown through his dedication to the

NFL and the Chicago Bears exemplifies what SEGA Sports is all about -

fortitude, strength and passion," said Tom Nichols, group director of sports

marketing, SEGA of America, Inc. "Brian has offered our development team

strategic advice and counsel about what it's like to be one of the toughest

and athletically gifted young linebackers in the NFL. With his help and the

many numerous additions to this year's game there is no doubt 'SEGA Sports

NFL 2K3' will own the playing field."

"I've been dreaming of being on an NFL video game cover since I started

playing football," Urlacher said. "I am honored to be a part of 'SEGA

Sports NFL 2K3' because this game offers the best perspective on what it's

really like to be on the football field. SEGA Sports has managed to capture

the most realistic details of the game, down to the look and the feel of

realistic tackles."

Urlacher loaned his high-intensity defensive moves to "SEGA Sports NFL 2K3"

in a motion capture session held earlier this year. In addition, he spent

time in the sound studio recording defensive huddle audio calls and worked

with the development team in a defensive play design session. Urlacher's

input and thorough knowledge of the game was used in designing the ultra

realistic AI and detailed team-specific defensive playbooks in "SEGA Sports

NFL 2K3."

Developed by Visual Concepts, the development house behind the sports video

game revolution and makers of the acclaimed "SEGA Sports NFL 2K" and "SEGA

Sports NBA 2K" series, "SEGA Sports NFL 2K3" will bring sports gamers the

detailed authenticity and breathtaking realism that they have come to expect

from the SEGA Sports NFL franchise. With new lifelike player animations,

"SEGA Sports NFL 2K3" comes to the 2002 season bigger and stronger than ever

before with enhanced play calling intelligence and a brand new ESPN

broadcast system with the familiar ESPN overlays, scores and highlights.

"SEGA Sports NFL 2K3" will also build upon the legacy already set by its

predecessors by adding an incredibly deep Franchise Mode, which gives gamers

a chance to control the team as both coach and general manager.

Urlacher joins the long line of great athletes who have graced the covers of

SEGA Sports titles such as tennis stars Venus and Serena Williams, 76ers

guard Allen Iverson, Heisman(R) Trophy winner Eric Crouch and New York

Yankees(R) slugger Jason Giambi.

"SEGA Sports NFL 2K3" will be available at retailers nationwide this fall

for the PlayStation(r)2 computer entertainment system, the Xbox(tm) video

game system from Microsoft(R) and Nintendo GameCube(tm).