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GC

Australian GameCube Price Drop

by Daniel Bloodworth - April 22, 2002, 9:01 am EDT
Source: Press Release

Nintendo announces a major price drop in Australia to keep ahead of the X-Box.

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The World’s Only Dedicated Video Game Console Just Got Better

22 April 2002 - Nintendo Australia today announced that its ground breaking new console, NINTENDO GAMECUBE, will launch on 17 May at a suggested retail price of $329.

This new price is part of Nintendo’s commitment to offer the consumer an unbeatable value proposition. Nintendo will bring the NINTENDO GAMECUBE to market at the best possible price so consumers can feel confident they are getting the best deal at launch.

“We are committed to making NINTENDO GAMECUBE a success in Australia. On May 17 we will offer consumers the only dedicated video games console available, with an outstanding software line up both at launch and throughout 2002.

“With our outstanding product quality, coupled with a competitive price, we believe NINTENDO GAMECUBE offers unparalleled value for the consumer that will ensure our success in the Australian market,” says David Yarnton, Director of Sales and Marketing, Nintendo Australia.

“Consumers have already reserved and pre-paid a deposit for thousands of NINTENDO GAMECUBE’s nationally. Based on existing reserved copies and given we are three weeks until our launch and pre-orders rise exponentially, we expect pre-orders of 10,000 or more by May 17,” he said.

Nintendo has committed 50,000 units of NINTENDO GAMECUBE to Australia for the launch month with an estimated 200,000 for 2002. Day one will also see the most impressive and extensive line-up of software titles ever seen for a console launch, with over 20 software titles available, growing to over 50 titles available by the end of the year.

Nintendo has shipped approximately 4 million NINTENDO GAMECUBE hardware to Japan and North America by the end of March 2002. NINTENDO GAMECUBE launches in Australia on May 17 at a suggested retail price of $329.

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