TDK Mediactive Announces Dinotopia: The Timestone Pirates for the Game Boy Advance

Action-Adventure Title Featuring the World of Dinotopia Debuts May 2002

TDK Mediactive, Inc. (OTCBB:TDKM), a global publisher of entertainment software, today announced that "Dinotopia(R): The Timestone Pirates(TM)" for the Game Boy(R) Advance will ship in April 2002. The release coincides with the premiere of the six-hour Dinotopia mini-series from Hallmark Entertainment which will air on the ABC television network starting May 12. In addition, ABC and Hallmark have announced the start of production of an all new Dinotopia television series.

Based on James Gurney's utopian society of humans and dinosaurs, "Dinotopia" for Game Boy Advance will take players on a colorful action-adventure where Clayton, the young hero, sojourns across land, sea and air on a quest to return stolen eggs to a fierce herd of tyrannosaurs, and ultimately claims the legendary Timestone.

"James Gurney's complex fantasy world provides a rich backdrop for our upcoming title," said Vincent Bitetti, chief executive officer of TDK Mediactive. "Drawing from the wealth of `Dinotopia' background materials, we are developing an engrossing storyline and compelling characters for the game. Adding vibrant graphics and exciting gameplay, `Dinotopia' for the Game Boy Advance will capture the imagination and hearts of both children and adults."

Michael Stone, co-founder of The Beanstalk Group, who has overseen the `Dinotopia' licensing program since its publishing inception in 1993, commented: "This has been a long, inspiring journey for us as we have helped Jim Gurney bring his world of `Dinotopia' first to millions of readers, then television, and now to video games. Jim's vision is so detailed it truly comes alive -- providing the perfect material for truly amazing game play."

About "Dinotopia" for Game Boy Advance

In an effort to secure a magical Timestone hidden deep within Tyrannosaurus territory, a band of marauding pirates stole precious eggs to lure the fierce dinosaur parents away from their nesting grounds. Clayton, young pilot and hunter of ancient artifacts, must collect the eggs and return them to their nests before the Tyrannosaur herd loses patience and invades peaceful Dinotopia. Battling hostile pirates and depending on friendly dinosaurs and intricate mechanical marvels to transport him over land, sea and air, Clayton must uncover the legendary Timestone before it falls into the wrong hands.

Players of "Dinotopia" can:

Venture into five beautiful levels in the world of "Dinotopia," including: Waterfall City, Treetown, Canyon City, Underwater, and Diamond Caverns.

Pilot a Pterodactyl, navigate a submarine, and ride a hadrosaur.

Uncover an intriguing plot as beautiful cinematic sequences propel the story.

Collect various health and power-ups, including herbs and "care packages" that restore health, and sunstones that shock, shake the ground or shoot laser beams.

About the "Dinotopia" License

James Gurney's three Dinotopia books, "Dinotopia: A Land Apart from Time," the sequel, "Dinotopia: The World Beneath," and the prequel, "Dinotopia: First Flight," have sold over three million copies combined, and have been translated into 18 languages in 32 countries around the world. These magnificently illustrated books immerse readers in the lost continent of Dinotopia, where dinosaurs and humans coexist in harmony. Featuring accurately detailed dinosaurs and a complex society with its own language and culture, "Dinotopia" continues to attract new readers, both young and old, who are passionate about this very special fantasy world.

The Beanstalk Group has served as licensing agent for the Dinotopia licensing program from its inception, securing agreements for the popular book series, as well as the much-anticipated "Dinotopia" original six-hour mini-series from Hallmark Entertainment. This massive project, the most lavish and technically complex production in the history of American television, will premiere on the ABC television network in May, 2002. Hallmark Entertainment has also begun principal photography on 13 one-hour episodes of "Dinotopia: The Series", a television series which will continue the story begun in the miniseries.

About Hallmark Entertainment

Hallmark Entertainment is one of the world's leading producers and distributors of mini-series and television movies. It is a subsidiary of Hallmark Cards, Inc. For more information, please visit www.hallmarkent.com.

About The Beanstalk Group

The Beanstalk Group, with approximately 325 employees, is the world's leading trademark licensing and promotional merchandise agency and consultancy. With offices and/or fulfillment centers in the U.S. (New York, Detroit, Los Angeles, and Orlando), Canada (Toronto, Vancouver, Calgary, and Winnipeg), and Europe (London), Beanstalk offers clients a complete solution to their brand licensing and promotional merchandise needs. Current Beanstalk clients include AT&T, The Coca-Cola Company, Harley-Davidson, Ford Motor Company, The Stanley Works, Mary-Kate and Ashley, McDonald's, and Master Lock. For more information, please visit www.beanstalk.com.

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Universal Studios, Mattel, Classic Media, R & S Trading, Signatures Network, BKN International, DC Comics, Hallmark Entertainment, BDSP and others.

TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.