Beloved Characters And Stories Scheduled To Debut on Next-Generation Systems In 2002

NEW YORK--(BUSINESS WIRE)--Feb. 12, 2002--NewKidCo International Inc. announced today a worldwide multi-year agreement with Dr. Seuss Enterprises L.P. to publish interactive entertainment software based on the timeless characters and stories of Dr. Seuss, the best-selling author of children's books in the world.

The agreement grants NewKidCo the rights to create interactive adventures for next-generation gaming systems, allowing players to become part of the whimsy and magic of Dr. Seuss' world. Dr. Seuss classics include Green Eggs and Ham, The Cat And The Hat, One Fish, Two Fish, Red Fish, Blue Fish and How The Grinch Stole Christmas!

``We are thrilled to become part of the Dr. Seuss family,'' said Arthur Levine, President and COO of NewKidCo. ``The characters and stories featured in Dr. Seuss' creations are some of the most beloved and recognizable in popular culture, loved by children and adults alike.''

``In teaming with NewKidCo, we knew we shared a common goal: staying true to the characters, appealing to children and presenting a positive message,'' said Susan Brandt, VP of Licensing and Marketing at Dr. Seuss Enterprises. ``Dr. Seuss has always sparked the imagination of children, and we feel that video games will give them a chance to venture further into this world.''

The first title, scheduled for release in fall of 2002, will be developed for Game Boy® Advance. Subsequent games will be available across all leading platforms, including titles releasing in 2003 and for the duration of the agreement (August 2005). The games, targeted for children ages six and up, will be distributed to all major retail accounts throughout North America. Distribution into Europe, New Zealand, Australia and the Pacific Rim is planned as well.