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So How Much Is a GBA?

by Ed Shih - June 9, 2001, 7:45 pm EDT
Source: Bloomberg.com

With these reports of retailers selling the GBA for less than $99, one wonders how much they're paying.

Bloomberg.com has a story about Circuit City who is also selling the Game Boy Advance for $89.99. While that's another useful piece of info for gamers interesting in the GBA, the article also mentions the amount Nintendo is charging retailers for GBAs. $88 per unit is the magic number. You can click on the link to read the whole article or just look below for the excerpt.

"Circuit City, the second-largest U.S. electronics chain, wants to boost sales of games, music and computer software as it remodels stores and discontinues sales of household appliances such as washers and dryers. With the Game Boy Advance discount, the company is sacrificing revenue to attract new customers, an analyst said.

'This is a way to get people in the store and let them know Circuit City is a player in the games area,' said Peter Benedict, an analyst with CIBC World Markets, who rates the shares `hold.'

Video-game retailers earn most of their profit from software sales, not sales of the devices, he said. The wholesale price Nintendo charges retailers for Game Boy Advance is $88 per unit, said James Lin, an analyst with Jefferies & Co."

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