The Big N announces a multi-million dollar marketing compaign for the GBA.
Come the end of this month, it'll be impossible to not know about the Game Boy Advance. Nintendo will be spending $25 million on marketing the launch of the Game Boy Advance which will be titled "Life Advanced". By the end of the year, the company will have spent around $75 million on GBA marketing alone.
This campaign is hitting everything. The big part comes from 3 commercials. The first will focus on the GBA it self. The second will focus on Mario Advance. And the Third focuses on all the other games. The campaign also features a mobile tour of the GBA which will stop in 11 key markets. Nintendo hasn't announced the locations yet. But wait, there's more. Nintendo will also have magazine ads in high-profile mags. Plus, there will be airport dioramas, obviously being used to promote the portability of the GBA. On top of that there will be dioramas in 90 malls in June and July. To top it all off Nintendo is even advertising in schools. They will be placing backlit dioramas in middle and high schools across the nation. They've also got airtime on Channel One, an in-school TV network. Plus, there will be the normal stampede of web based ads and billboards.
Oh, and you can't forget the tie-ins. What would a marketing campaign be without tie-ins? The Big N has a deal with Teen People to sponsor Planet Gruv, a mobile dance party, plus deals with Sports Illustrated For Kids, FOX Kids, and Oscar Mayer Lunchables.