Next Generation Magazine's recent interview with Nintendo Company Ltd.'s Director and General Manager Hiroshi Imanishi revealed that Nintendo are already working on a portable system to succeed the Game Boy Advance. "We're doing both right now. We're developing AGB (Game Boy Advance) and also at the same time developing the next portable system." This may lead to some people being sceptical about the systems life cycle and wanting the next handheld instead of the GBA. But Imanishi stated Game Boy Advance would be launched no matter what. If the original Game Boy hand-held console survived as long as it has wouldn't this be a bit premature for Nintendo to be working on another handheld?