July 30, 2012
– Washington, DC – The Electronic Entertainment Expo (E3) will
remain in Los Angeles for the next three years it was announced today by the
Entertainment Software Association (ESA), which owns E3. It was also confirmed
that E3 2013 would take place June 11-13, 2013, at the Los Angeles Convention
Center, L.A. LIVE and a plethora of venues throughout downtown Los Angeles and
the City.
“We are
proud to partner with Los Angeles for another three years. The City serves as a
strong backdrop for the video game industry’s biggest announcements and
we look forward to remaining in LA,” said Michael D. Gallagher, CEO of
the ESA, which represents U.S. video game industry. “Video games are a
dominant force in the global entertainment marketplace and there is no better
place to display that than Los Angeles. We look forward to continuing our
relationship with the City and AEG.”
In 2012, E3 brought 45,700 video game industry professionals, investor analysts,
journalists and retailers from 103 countries together for a three day industry
trade show that generated $40 million in revenue for Los Angeles.
"The
City of Los Angeles is thrilled to welcome E3 back for another three
years," said Los Angeles Mayor Antonio Villaraigosa. "My office was
committed to doing whatever it took to keep the largest annual conference that
the City hosts here for another three years. I personally joined in the
negotiations, and we worked with all parties to ensure the needs of E3 would be
met. The City is grateful the Entertainment Software Association continues
to view LA, the entertainment capital of the world, as the ideal location for
the world's premiere video game convention."
The
three-year agreement with Los Angeles also ensures E3 will continue as
scheduled alongside AEG’s plans for downtown Los Angeles, including
development of the new Farmer’s Field.
“ESA’s
commitment to remain in Los Angeles is a critical endorsement of Los Angeles as
one of the nation’s most important convention destinations,” said
Timothy J. Leiweke, president and CEO, AEG. “Working with ESA to
provide the confidence in scheduling they have requested has truly been a
collaborative effort. We are also grateful to ESA for their thoughtful input
into the design plans which will result in the most efficient and modern
facilities that will not only benefit E3 but all of the new conventions that
will come to Los Angeles. On behalf of our City and AEG, thank you ESA, we
won’t let you down.”
“ESA
supports AEG’s mission and vision for downtown Los Angeles and the areas
surrounding the Los Angeles Convention Center,” Gallagher said. “We
appreciate AEG’s willingness to work in partnership with our organization
to not only create a construction schedule to accommodate the needs of our
guests but also their commitment to incorporate many of our suggestions into
the design of the new venues. These resulting upgrades to the facility will
truly benefit all conventions and further establish Los Angeles as industry
leaders. We are glad we could come to an agreement that keeps E3 in its
traditional home.”