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Level-5 Developing in North America

by Andrew Brown - March 20, 2011, 2:15 pm EDT
Total comments: 9 Source: (andriasang.com), http://trendy.nikkeibp.co.jp/article/special/20110...

The new Californian branch is about more than just localization.

Level-5 CEO Akihiro Hino has said that new, English-specific software will be developed at their North American branch.

Last year, Level-5 opened up a North American branch in Santa Monica, California, with plans of using the new office for localization of its Japanese titles. It has recently been revealed, however, that CEO Akihiro Hino has his sights on something much bigger.

In an interview with Japanese magazine Nikkei Trendy he says,

"We have five staff members at present. Titles that are being planned in the North American office are being developed in that region. The office staff is mostly Japanese, but we're using a style of development where we collaborate with local staff, so I believe we'll be able to make something that matches the North American market well."

It was also noted that Level-5's NA branch plan to delve into downloadable software for mobile phones and home consoles. When asked about the possibility of the company opening up offices in China due to their large mobile-savvy market, Hino said it would be difficult to do.

"I'd rather worry about creating interesting things, and in all honesty don't have a desire to tackle a market that has many difficulties. Because of this, I believe we can get results by focusing on the markets that we're looking at now, Japan, North America, Europe and so-forth."

More details will be revealed at this year's Level-5 Vision press conference.

Talkback

EnnerMarch 20, 2011

Japan and North American/Europe video game collaborations have been spotty. The only positive example in recent memory I can think of is Dead Rising 2. Here's to hoping that Level 5 will be able to figure out what works when combining east and west.

circasurviverMarch 20, 2011

DCKR

MaryJaneMarch 20, 2011

I hate to say it, but if there was ever a case to be made for the U.S's copyright laws in the video game world, it would be the comparison of Level-5 so readily opening a creative studio here and pretty much saying they're never going to China despite the huge population, and 'mobile savvy'market.

pololmejorMarch 21, 2011

Does this increase our chances to get Professor Layton vs. Ace Attorney?

EnnerMarch 21, 2011

Quote from: circasurviver

DCKR

Huh. Good one.
I forget that Retro Studios is an American video game group in the same manner that I forget Nintendo is technically a Japanese video game group.

I think the better example in this case would be Metroid Prime, since Retro took a series that had been made in Japan and infused Western gameplay ideas into it, while with DKCR they stuck with similar (though, I'd argue, superior) ideas to the earlier games, which, incidentally, weren't made in Japan either.

Ian SaneMarch 21, 2011

I really like the Japanese approach to videogame design.  I look at my favourite console games and almost all of them are Japanese.

A good Japanese/American combo is to more or less have a Japanese game with American consultants that veto concepts that won't work in North America.  Otherwise it's left entirely the the Japanese devs.  The American consulting is just to make sure that they're not making something with no market value in North America.

Japanese devs don't get Western culture so any attempt to make a specifically Western game for that audience is going to fail.  The games that suceeded were typically Japanese games made for the Japanese market that were localized for the West.  That worked and it had this Japanese style that seemed kind of quirky to us.  If they're just trying to crank out space marine first person shooters, they're toast.  They'll just get it wrong and instead of quirky it will just be embarassing.

EnnerMarch 21, 2011

Quote from: Ian

If they're just trying to crank out space marine first person shooters, they're toast.  They'll just get it wrong and instead of quirky it will just be embarassing.

I guess a case in point to that would be Quantum Theory?
http://www.giantbomb.com/quick-look-quantum-theory/17-3325/

circasurviverMarch 22, 2011

I used DKCR as an example due to the recent interviews and GDC panel where they have been discussing the difficulties involved with creating the game  in texas and japan, using things like video conferencing and so on.

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