The biggest launch since the Wii in 2006 will take place in the city that never sleeps.
Nintendo will be hosting a massive launch event in New York City, starting on Saturday, March 26, 2011 and concluding on Sunday with the release of the 3DS. The event starts at 9:00pm at the Best Buy in Union Square, where attendees waiting in line will be able to try out the 3DS for the first time.
Nintendo President Reggie Fils-Aime will be at the event, where he will walk the line of waiting consumers and join attendees in throwing 3D glasses up into the air, symbolizing the fact that players won't need glasses in order to enjoy 3D visuals on the new handheld. Over 1,200 people are expected to be in the line.
At midnight, the 3DS will be sold, with the Best Buy store remaining open till 2:00am. The event has been hailed as one of the biggest system launches since the Wii in 2006.