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Small Japanese Retailers May Not Sell 3DS at Launch

by Matt Walker - January 23, 2011, 6:46 pm EST
Total comments: 6 Source: Game Station Online Manager Blog

Nintendo's ordering policy would leave them with excess games they cannot sell.

Due to Nintendo's ordering policy for initial Nintendo 3DS stock, small game stores such as Game Station Online may not sell the console at launch.

Nintendo's policy requires that retailers order in bundles of two consoles (one blue, one black) with five games. He notes that this may be different for major retailers such as Toys R Us. The blog, by the store manager, says: "Typically you can expect people to buy with a ratio of 1 system : 2-2.5 games overseas. Over here you get some people who will only buy the system, offsetting the amount you'd expect to make on software."

In order to sell his stock, each purchaser needs to buy 2 or more games. This, combined with the fact that many people resell the system for a large profit on auction sites, means that he is afraid he will not be able to sell all of the games that are allocated with the hardware, so he feels it would be best to wait before selling the system in his store.

Japanese news site Yucasee have taken the blog's figures and statements to suggest that retailers may only make 1000 yen ($12) on each Nintendo 3DS sale.


EnnerJanuary 23, 2011

Ouch. Product makers screwing retailers.

TJ SpykeJanuary 23, 2011

He will be losing out IMO, I expect the system to be a huge seller right away and retailers will be begging to get every system they can (like what happened with the Wii, where stores would sell out entire shipments in only minutes).

UncleBobRichard Cook, Guest ContributorJanuary 23, 2011

I completely remember discussing the idea of retailers forcing customers to buy bundles and how Nintendo was all "nonono"...

MaryJaneJanuary 24, 2011

Tough luck buddy... abide by the rules or move on.

KDR_11kJanuary 24, 2011

If the margins aren't high enough he might not even lose out by not selling the thing.

TJ SpykeJanuary 24, 2011

Yeah, but it would get people into the store and they might come back for games. It's the same reason stores will sometimes put a item on such a sale (to the point they are losing money) just to get consumers into the store.

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