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3DS Launches with Biggest UK Campaign Ever 

by Karlie Yeung - January 22, 2011, 12:31 pm PST
Total comments: 3 Source: http://www.mcvuk.com/news/42653/Nintendo-to-turn-3..., (MCV UK)

Experience tour to start within the next three weeks.

To bring 3D into the mainstream, Nintendo UK are planning the biggest-ever Nintendo console launch for the Nintendo 3DS. The focus will be all the 3D content that the handheld will offer, including video delivery from partner companies.

Highlights of the launch campaign are an experience tour set to begin within the next three weeks, and "tease and reveal" TV that could possibly rival the huge television advertising campaign of last winter.

Note: Picture is not for current campaign, it is taken from Nintendo DSi advertising for Nintendo of Europe in 2007.


DannymclJanuary 24, 2011

They better do it properly this time and get publicising a week or two the thing comes out. Nintendo of Europe will probably mess it up anyway I have no faith in them but who knows, they might actually do a good job.... for once!

Killer_Man_JaroTom Malina, Associate Editor (Europe)January 24, 2011

I'm curious to see how Nintendo will broach the issue of adequately conveying the 3D 'hook'. Quite likely, it'll have to be the same technique the ads for Sky 3D are using - you know, objects flying out the screen and the virtual environment forming around you. Silly, but they aren't going to do much better with television marketing. Nah, what they need to do is get those demo units in game stores and the general gadget shops, pronto. The "experience tour" is a good start, but one-day events aren't enough.

BlackNMild2k1January 24, 2011

Yup, probably the same as all the 3DTV commercials we see today and they are just as you described.

Unfortunately that is the best you can do to portray the 3D (like you said) otherwise advertising 3D on a normal TV will be about as effective as trying to show the visual benefits of Bluray to someone watching the ad on their HDTV using a SD DVD player. Your just not gonna get the effect without seeing it on the unit they are trying to sell to you.

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