Some video showing the Shop Channel equivalent for 3DS.
Part of the presentation at today's Nintendo Operational Briefing showed a video example of the Shop Channel for Nintendo 3DS.
Mario, Donkey Kong, Dr. Mario, and utilities such as the Mario Clock are shown in the clean new interface. The video also shows a Super Mario Land video loaded and played from the service.
See below for a portion of the Briefing, including the Shop Channel demonstration.