The handheld's introduction is seen as an opportunity to improve that aspect of the business, according to Nintendo's President.
President Satoru Iwata expressed that the 3DS will serve as a model to improve Nintendo's current digital distribution methods. “We are thinking the release of new hardware should be good timing for a dramatic improvement of this situation."
He then explained that "In addition to the function of ‘3D graphics without 3D glasses,’ Nintendo 3DS will have enhanced wireless communication function. Nintendo 3DS will receive various pieces of information automatically if there is a chance of communication while a user carries it even when he or she does not try to start communication proactively by unfolding Nintendo 3DS."
Iwata concluded that “By combining Nintendo 3DS with such function, we are now planning to expand our digital-distribution type of business”.