According to the Nintendo executive, poor video game software sales should be blamed on the quality rather than the poor economy.
In an interview with VentureBeat, Nintendo President Satoru Iwata commented on poor video game software sales. According to him, the economic recession isn’t the real reason why video games are selling poorly. “I cannot say that the recession has no effect on the sales of video games,” Iwata stated.

He elaborated that the lack of great software that everyone wants to buy is the issue, stating that “We have not shown off the great attractions of whatever we are selling. This is not the problem of Nintendo alone, but the entire video game industry.”
With this concern in mind, Iwata hopes that fresh video game concepts can stimulate stagnant game sales, using the recently unveiled 3DS as an example of this ideal. “In the past, the formula was to make the computer graphics more gorgeous. It used to fit the taste of the majority of the gaming audience, but it doesn’t work so well in this day and age. It’s more difficult for us to come up with something new and different and show people how different we are. The whole industry has to recognize that.”
Iwata wrapped up by saying that video game concepts that may have proven successful years ago aren’t guaranteed to sell well today, with innovation being a key player in this concept. “Looking at the product line-ups this year, these titles might have been big hits three years ago. But now this year, they are not selling that much. In other words, people get tired of games more quickly than they did before. When you look at our 3D games concept, we recognize it will not be eternally appealing. However, it’s not a shallow concept that can be forgotten as a momentary fad.”