Nintendo held an E3 Analyst briefing on June 16, touching on what it considered to be several myths surrounding sales of its Wii console.

Addressing whether or not sales of the console are slowing, Fils-Aime presented NPD data showing that Wii sold more consoles between November 2009 and April 2010 than the PS3 and Xbox 360 combined.

He then went on to display a comparison graph that charted the sales of the Wii, PS2, Xbox 360, and PS3 over each console's first four years of existence. With the graph showing a predictably massive gap between the Wii and its HD contemporaries, he described the wildly successful PS2 as the "only other meaningful competitor" in terms of console sales by year. He stated that by year two, the Wii had already outsold the PS2 at the same point by 1.2 million units. By year three that lead extended to 1.7 million, and by year four it hit 5 million.

He then presented the results of a survey (conducted by Ipsos) regarding adult home console ownership and usage. According to the survey, gamers 18 and above that own a Wii and play "at least an hour or two a week" comprise a higher percentage of the console's ownership base than on Xbox 360 or PS3. Therefore, according to Nintendo's data, Wii owners are more active than their counterparts on other consoles.

The last point he made illustrated purchase intent across all consoles for the next six months. In an Ipsos survey Wii was well out in front, with its 11 percent nearly matching the combined percentages of both the PS3 and Xbox 360.

Fils-Aime also commented that these purchase intent numbers were taken before the Wii Sports Resort bundle was announced.