Wii has the largest share of the console market, with nearly half of global platform revenue.
Ibis Capital, a media-focused investment business, has released a report reviewing the global video games market. Included in the information is that Wii is the dominant platform of the seventh generation consoles, with 47 percent of global platform revenue. Xbox 360 and PS3 follow this at 35 and 18 percent each. Additionally, Wii is the only profit-bearing console due to the lower cost. Sony and Microsoft profits come only from software, as consoles are sold at a loss.
The report also highlights issues such as rising development costs creating increased risk per game, and the hit-driven market giving no guarantee that an investment will be a success. The eighth generation of consoles is expected to bring growth to the console industry, but this could be limited by the growing casual market share, and devices such as the Apple iPad. Digital distribution is also expected to affect the console market, as sales of packaged goods are decreasing and downloadable games and add-on content continue to grow.