The Nintendo of America President discusses new hardware, high definition gaming, and Netflix.
Forbes Online recently interviewed Nintendo of America President Reggie Fils-Aime about recent Nintendo news and the future of the company.
When asked about the motion control alternatives Nintendo's competitors will soon be releasing, Reggie was confident in stating that the company has been very successful thanks to their innovation. To date, the company has sold more than 27 million pieces of Wii hardware in the United States, and more than 10 million Wii MotionPlus accesories.
"Our competition will face their own challenges," Fils-Aime said. "They'll have to create compelling software. They'll need to offer it at a price point that makes sense. They will be separately challenged because the motion-enabled part of their business will only be a small part of their line."
Forbes asked Fils-Aime about innovation, wondering if Nintendo will once again innovate with their next console in the same way that they did with the Wii. While Fils-Aime did agree with the idea of innovating once more with the console, he elaborated that in order to create a new system, an idea that can't be done on the current console must come forth. With the Wii, he said that "We're not there yet."
One topic that came forth in the discussion was Nintendo's slow adoption of social features on the Wii, such as Facebook, Twitter, and Netflix.
"The way that we think about these new experiences is, for us, they need to make sense with the system and from a consumer-experience standpoint. For example, take Facebook. The ability to take a pictures and manipulate it on your DSi or DSi XL and upload it immediately to Facebook, for us, was just a great seamless experience," he said.
During his answer, Fils-Aime goes on to confirm that the Netflix application is going through final test, and says it will arrive in the spring. When asked about implementing a virtual goods system, such as clothing for the Miis, Fils-Aime commented that these goods have no value for the average consumer. "And candidly," he added. "If you really challenge the competitors who are playing in this space, I think they would be hard-pressed to show any true value from a consumer standpoint."
Finally, 3-D and High Definition gaming was brought up. Once again, Fils-Aime reiterated that Nintendo isn't interested in adopting said technology just yet unless they create new experiences. "So when people talk about high definition for the Wii console, our feedback is that that by itself will not create a brand new experience. Therefore, we're not interested."