High on the heels of Capcom and Sega commenting on how mature rated titles perform poorly on Wii, Calling director Kazufumi Shimizu has expressed his concerns on the topic. He believes that while the Wii audience is hard to appeal to, quality is key in attracting an audience to mature titles.

"When we started developing Calling, it was with the knowledge that the Wii marketplace might be a tough one to crack. However, when it comes to the controls and the experience, the Wii is really the platform that's best suited for it."

He goes on to elaborate, "The Wii has a pretty family-friendly image, of course, and everyone knew from the start that it'd be tough for this game in the marketplace, but we wanted it on the Wii; we wanted to take [the remote] and use it like a phone."

According to Shimizu, as a developer, it is hard to predict the sales of a Wii title. He explained that the uncertainty of a game's sales is no reason to hold back on development. "If you aren't passionate about the game you're making, then it's not going to have a chance in the first place," he says.

When talking about the Hudson executives, Shimizu acknowledges that they are well aware of the situation of mature titles on Wii, stating that "It all comes down to the game. If the game is interesting, then it'll attract both kids and adults on the Wii. It's hard for the Wii at present, but no matter what the platform, if it's good, people will come to it."