Ubisoft CEO blames the film's release date on the game's failure.
In a recent conference call, Ubisoft CEO Yves Guillemot has expressed his concerns over Avatar's failure across all consoles. Despite the movie being a box office success the videogame game adaptation has been both a critical and commercial failure, not appearing on the NPD's top 20 best sellers list. According to the CEO, the film's late December release date affected the game's overall performance.
"We knew we were taking [some risk]," Guillemot stated. "The fact that the movie was coming in December was a potential problem, and it did result in a problem."
Guillemot expresses further that buying the rights to a film about to be released in December will be harder in the future. "It will be difficult in the future to buy rights to a movie that comes in December, because it's too risky, and it cannot [capture] Christmas season [sales]. It doesn't work as well for a video game company."
The Ubisoft CEO has also expressed that the limited development time also affected the game's overall quality, stating that "We want to make sure with those kinds of games, we have time to polish as much as we want. The pressure of the release of the movie is always difficult in our industry, so I would say our goal in the future is to make sure we can have those games ready a long time in advance."
CFO Alain Martinez, however, still believes that the game could become a profitable success in the long run, explaining that "Avatar is not a loss-making project. When we lose 1 million sales [from our projections], that's about 30 million euros in sales and 65 or 70 percent of gross margin that has been lost."