The Nintendo VP talks about the sales and marketing of Chinatown Wars.
In an interview with MTV Multiplayer, Nintendo Vice President of Marketing and Sales Cammie Dunaway said that the sales of Grand Theft Auto: Chinatown Wars for the DS were "frustrating" and that the game should continue to receive marketing support from the publisher. "The old dynamic of throw it on TV for a few weeks and forget it isn't going to work, because new consumers are coming in all the time," Dunaway said.
According to Gamespot.com, Chinatown Wars sold just under 90,000 copies in its first month, a comparatively low number to other games in the Grand Theft Auto franchise.
Dunaway continued, "Certainly there have been mature titles - Resident Evil, the first Call of Duty - that have sold over a million units and with something like GTA, there's great content there. We do think it'll have a long tail and we've seen that with a lot of titles across all genres on the DS platform that consumers continue to discover them."