A few years ago, Majesco was known for their financial troubles. Highly-regarded titles such as Tim Schaffer's Psychonauts failed to gain the profit the company needed to stay alive, but thanks to the expanded audience appeal of both the Wii and DS, Majesco has never been in better shape. The Cooking Mama series alone has sold over four million copies domestically across all four iterations.

Gui Karyo, Majesco's executive VP of operations, reaffirms the company's new expanded audience tactic in an interview with Gamasutra by saying that "the goal of launching [the Go Play] brand, ultimately, is to create an idea that resonates with a consumer across a wide variety of products. And the idea that we're excited about with Go Play is people getting up, running around, and playing in a group or family gameplay dynamic that is very closely aligned with Wii."

Go Play is a new initiative that began earlier this month with Go Play Lumberjacks and Go Play Circus Games, both mini-game collections that feature Balance Board controls as one of their main features.

The sales of these expanded audience titles have proven to be very satisfying for Majesco. The sales of Cooking Mama and Jillian Michael's Fitness Ultimatum drove the company's Q2 sales to nearly double of the previous year, raising revenue to 85 million from the previous 80 million.

Karyo gives credit to the Wii and DS for the recent success, but also believe that the market for family games would still be there even if the console and handheld never existed.

"Let me first say that imagining a world without Wii and DS is really hard," Karyo began. "A great deal of credit has to be given to Nintendo and all of the amazing marketing and creative and technical folks out there who saw this opportunity and pursued it…That being said, I think [Majesco's] strategy would have still been viable, because underlying the success of the Wii and DS and the software that has been successful, as well as on other platforms like Xbox Live Arcade, is a burgeoning mass market audience. For us, part of it is we walked into this [success]. And part of it is our rationale behind green-lighting games like Jillian Michaels' Fitness Ultimatum."

This fall, Majesco will release Cooking Mama 3 for DS, continue the Jillian Michaels franchise on Wii and DS, and also bring out the third Go Play title, Go Play City Sports.