Nintendo rates highly in survey which ranks how beloved companies are by the public.
Nintendo has long been respected and admired by its fans, but it appears that the public at large is beginning to hold the company in high esteem as well. During the months of January and February, the Reputation Institute conducted their Global Reputation Pulse 2009 survey, which placed Nintendo as the sixth most reputable company in the world.
Not only did Nintendo rank higher on the list than its competitors like Sony (126th) and Microsoft (30th), the company was also listed well above PepsiCo (46th), Walt Disney (21st), Sunoco, and Caterpillar (25th). Ferrero SpA, the Italian firm well-known for their delectable chocolate, held the number one spot on the list.
The survey's results were tabulated by conducting online interviews with over 70,000 people in 32 different countries. A corporation's place on the list was greatly determined by how much a consumer trusted and respected them. Each company was ranked "based on perceptions in their home countries."