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EA Sports Active Announced For Wii

by Neal Ronaghan - November 18, 2008, 2:16 pm EST
Total comments: 2 Source: Press Release

Electronic Arts' own version of Wii Fit will retail for $59.99 and contain Wii Nunchuk leg straps, a nutritional book, and a resistance band.

Electronic Arts unveiled their latest Wii game, EA Sports Active last week. The game, set to release next spring, is "the first in a new line of EA SPORTS fitness and sports performance products" and will contain Wii Nunchuk leg straps and a resistance band, which can be used to increase the intensity of exercises. It is being developed by EA Canada with help from renowned exercise physiologist, Bob Greene. The game, according to Greene, "provides a fun and effective workout that targets your upper body, lower body, and gets your heart pumping in just 20 minutes a day." It also boasts a "30 Day Challenge," which provides a "fitness road map" with different 20-minute workouts every day.

In an interview with GameSpot, EA Sports President, Peter Moore made reference to the differences between the Eastern philosophy of fitness and the Western one. On that note, EA Sports Active does not set out to replace Wii Fit, but rather complement it by focusing more on raising the heart rate instead of the yoga and balance activities found in Nintendo's fitness game. The game will offer specific activities for Wii Fit's Balance Board but does not require it, because the Western philosophy of fitness "is difficult to achieve with the Wii Fit board." Moore also noted that EA Sports Active will be "a pretty expansive product line" with future games such as EA Sports Abs and EA Sports Soccer.

EA Sports Active is set for release next spring and will retail for $59.99.


REDWOOD CITY, Calif. - November 13, 2008 - Do you find there are too few hours in the day to run a household, hold down a job and fit in a workout? Or, are you just getting bored of the same old fitness routine? EA SPORTS™, a label of Electronic Arts Inc. (NASDAQ: ERTS), today announced the development of EA SPORTS™ Active, an innovative new customizable and personalized fitness product that will get you motivated to move in the comfort of your home. EA SPORTS Active will launch exclusively for the Wii™ worldwide next spring.

Developed in collaboration with fitness experts, including Bob Greene - renowned exercise physiologist, author and Oprah's personal trainer - EA SPORTS Active is perfect for the whole family, though designed specifically for women seeking a simple, fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA SPORTS fitness and sports performance products in development to improve the well-being of people of all ages.

"EA SPORTS Active and our entrance into the fitness space is an exciting and groundbreaking milestone for EA SPORTS," said Peter Moore, president, EA SPORTS. "As we continue to expand our brand, we have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible. EA SPORTS Active costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don't get from a DVD - this is a true fitness revolution and a space in which we intend to be leaders."

EA SPORTS Active features a wide variety of interactive activities combined into a circuit that target both the upper and lower body as well as cardio, and supports two players to allow family or friends to get fit together. EA SPORTS Active provides a new level of motivation with on-screen, real-time feedback on your workout such as calories burned, while also allowing you to adjust intensity levels. EA SPORTS Active ships with two specially-designed leg straps that hold the Wii's Nunchuk controller to track lower body movements, as well as a resistance band to support a number of upper body strength training exercises.

"One of the most frequent questions I am asked is how to get fit at home - especially from busy moms. EA SPORTS Active provides a fun and effective workout that targets your upper body, lower body, and gets your heart pumping in just 20 minutes a day," said Greene. "It's a great way to get moving when you can't get outside or you only have a short amount of time at home. In addition, I like the variety of exercises that it provides - one of the many reasons it has earned the Best Life seal of approval."

EA SPORTS Active features a "30 Day Challenge," a fitness road map for players to reach their fitness goals with the guidance of a virtual trainer. The Challenge provides a new, 20-minute workout every time a player exercises, including clear instruction, feedback on technique and positive encouragement throughout the workout. Each circuit will feel different and increase in intensity as fitness levels improve to help you work up a sweat and work toward your fitness goals. Users can also create their own custom workouts that vary in activity, duration and intensity, and the Wii Balance Board will add functionality to many exercises.

EA SPORTS Active is in development at EA Canada in Vancouver and has an MSRP of $59.99. It has not yet been rated by the ESRB or PEGI; visit www.esrb.org for updated rating information.


MaleficentOgreNovember 21, 2008

If this game goes in a different direction from wii fit and compliments it with the kinds of activities that wii fit doesn't have it could be very successful. I'm mildly excited to see what's coming up for them.

What makes me laugh is this.

"Wii Fit is good, but it doesn't have enough practical weight loss advice, and could really use an actual coaching mechanism"

Geez people, how hard is it to figure out that you can take a successful Nintendo concept, make a more fleshed-out version of it, and probably make some dough?

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