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Kuju Unveils Specialist Development Studios

by Greg Leahy - December 4, 2007, 3:48 pm EST
Total comments: 1 Source: GamesIndustry.biz

Double Six and NiK NaK will focus on downloadable and children’s games respectively.

Kuju Entertainment has announced the creation of NiK NaK, a studio focused on developing titles for young gamers, as the latest in a series of moves restructuring the UK-based independent development house. According to GameIndustry.biz, Nik NaK will limit its output to content rated 7+ or below by the PEGI and is currently working on a series of games based on a “big IP" that will be revealed early next year.

The announcement comes only a week after Kuju unveiled another new team, dubbed Double Six, following its assembly from the developers behind the recently released Geometry Wars Galaxies for Wii and Nintendo DS. This new studio will exclusively create content to service the expanding market for downloadable games across all major platforms, including WiiWare.

The founding of these studios has furthered Kuju’s strategy of specialisation that began with the rebranding of two existing development teams earlier this year. “The studios are increasingly autonomous, and the strategy is for each studio to find a focus on a particular kind of game and then become specialists" said Ed Daly, head of Kuju’s music and party game-focused Brighton studio after its renaming as Zoë Mode in March. Furthermore, the use of separate studio branding is intended to create “a clear understanding with our trade partners as to what each studio does" according to Kuju CEO Ian Baverstock.

NiK NaK and Double Six join five other development teams including the Action/Tactical division Kuju London, creators of the Battalion Wars games for Nintendo Gamecube and Wii.

Talkback

DAaaMan64December 04, 2007

Kuju, all I care about is please Jesus don't take away my Battalion Wars.

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