Karmarama will be the new force behind Nintendo's creativity in advertising.
Advertising agency Karmarama will soon be in charge of Nintendo's $26.5 million advertising account. Marketing Week magazine got the scoop, stating that the firm has apparently won the account over three other ad agencies. Some of Karmarama's previous and current clients include Amstel Beer, Goodyear Tires, the History Channel and CNN.
The appointment of Karmarama comes after Nintendo's previous agency, Leo Burnett, declined to renew its deal with Nintendo. Leo Burnett had been with Nintendo since 2000, and helped oversee the GameCube, Nintendo DS and Wii launches.