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Australian Gaming Industry worth $1 Billion

by Casey Basire - July 30, 2007, 1:27 am PDT
Total comments: 10 Source: Press Release

Announced by the IEAA, The Aussie gaming industry has come of age, now worth $1 Billion.

The Interactive Entertainment Association of Australia declares loud and proud - “This is a spectacular result for the Australian gaming industry."

Australia’s gaming industry has officially come of age, breaking the $1 billion sales mark over the past financial year, according to the Interactive Entertainment Association of Australia (IEAA). Compiled by GfK Australia, the latest statistics show an overall market increase of 30 per cent over the past six months, with over 5.5 million games and almost half a million gaming consoles sold since January 1 this year. “This is a spectacular result for the Australian gaming industry. Breaking through the $1 billion mark highlights the seriousness and sheer scale of the industry in Australia," says Chris Hanlon, CEO of IEAA.

Australians are embracing interactive gaming as a preferred form of entertainment and the industry will continue to grow as the technology, games and equipment become even more sophisticated," says Hanlon. “Interactive entertainment attracts people from all ages and walks of life who have significant disposable income. The stereotype of gaming as a children’s pursuit is simply wrong, with the average gamer age in Australia at 28." The figures indicate strong hardware sales, which generated almost $150 million in the last six months alone. Australians have also enjoyed the latest releases in games, spending almost $264 million over the same period.

“Australia is growing in significance in the international gaming industry. There are 40 game development companies across the country, employing some 2,500 people that have produced 240 game titles," says Hanlon. “By supporting the industry, Australian consumers are feeding the potential of the game creators and technology developers – which will mean cutting edge gaming and a significant contribution to the economy over the years to come," Hanlon says.

GfK Australia’s Daniel Morse says the figures put the industry in a good position to break another record again this year, exceeding all expectations. “All platforms performed extremely well considering the average platform lifecycle, which usually sees hardware sales decline a few years after launch as the market saturates and new technology is released."

Talkback

CaseCasey Basire, Staff AlumnusJuly 29, 2007

OMG Case, thank's for posting such a crazy press release!
This means EPICNESS for the Aussie mar-..

oh. Haha.

Well, honestly? I don't think this is such a big deal... I wonder when the American market reached a Billion dollars? Huh. No, I'm being serious folks.. what do you beleive this press release means? More interest by newer developers here in Australia..?
Who is interested? Discuss people, discuss.
Prove me wrong.
Was it even worth Casey posting it?

HAHA, naw. Of course it was. But at the same time, I ask - What does this MEAN for the Australian gaming market? o_O Because to be frank and honest while maintaining sooo much humbleness that yours truly does on a daily basis, it means nothing to me. ^_^;

MashiroJuly 29, 2007

I think this news post is an excellent example of how Case is a valuable member to the NWR staff. His excellent posting skills put those of other staffers to shame and clearly shows us the new direction NWR is going in. A direction of unrivaled, high quality, hard hitting reporting which only members such as Case can bring to the fold. The discussion of Australia's game industry will be a topic touched on for months, maybe even years, thanks to Case.

In no way was I payed to say this.

::accepts a pile of money from cash::

GoldenPhoenixJuly 29, 2007

Case, you should know by now that Australia doesn't matter!

Karl Castaneda #2July 29, 2007

There's an Australian gaming industry?

CaseCasey Basire, Staff AlumnusJuly 29, 2007

Quote

Originally posted by: ViewtifulGamer
There's an Australian gaming industry?


Apparently so.. I just learned of it myself! Baha.


Quote

Case, you should know by now that Australia doesn't matter!


Oh? Ask George Bush where Australia is and he'll say "HERE!" and point to New Zealand, but it'll be CLOSE ENOUGH. THAT'S how important Australia is. face-icon-small-happy.gif


Quote

I think this news post is an excellent example of how Case is a valuable member to the NWR staff. His excellent posting skills put those of other staffers to shame and clearly shows us the new direction NWR is going in. A direction of unrivaled, high quality, hard hitting reporting which only members such as Case can bring to the fold. The discussion of Australia's game industry will be a topic touched on for months, maybe even years, thanks to Case.


*Takes a bow.
Why, thankyou so much. ^_^

*reads spoiler
>_>

MashiroJuly 29, 2007

Case I like you because you do anime face much like I do ^.^!

CaseCasey Basire, Staff AlumnusJuly 29, 2007

Quote

Originally posted by: Mashiro
Case I like you because you do anime face much like I do ^.^!


^_^!!

18 DaysJuly 29, 2007

face-icon-small-frown.gif

CericJuly 29, 2007

It helps your name is that of a knife manufacturer.

I think in the end this is just PR trying to get the bigger companies to realize Australia. Much like I'm sure in the early days the European gaming equivalent did this and I don't know about Japan and US since thats where most of this started. I do have to say though I think I've heard more about Australia gaming and Developers than European.

pSYCO-gAMER321July 29, 2007

So NWR has an Australian reporter. How's the Japan front looking?

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