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Nintendo.com Audience Increases 82%

by Steven Rodriguez - February 19, 2007, 2:17 pm EST
Total comments: 9 Source: Internet Retailer

A lot of people have been flocking to Nintendo's official page on the Internet.

A report from Nielsen//NetRatings, a firm reponsible for measuring traffic and usage statistics for Internet sites, has determined that Nintendo's official U.S. homepage, Nintendo.com, has seen the largest increase in traffic amongst all computer hardware manufacturer sites.

Last January, Nintendo was pulling 1.15 million users to their dot-com. It would be safe to assume that the Wii is the big reason why traffic vaulted to well over 2 million unique vistors by the end of this January—an 82% increase. Though Nintendo is a distant third behind giants Apple (43.5 million) and Dell (15.6 million), they are well ahead of those in the game console space: Xbox.com got 1.5 million readers in January, as did Sony's gaming website. Readers are also spending an average of three to seven minutes more on Nintendo.com than on the other two console home pages.

So what does this all mean? More people are looking at Nintendo's page on the Web than those of their competition. That means Nintendo is getting their message across those people more effectively. That's important for Nintendo if they want to continue spreading the word about the Wii, the DS, and their games to the masses.

Talkback

AcefonduFebruary 19, 2007

Nintendo's website has improved dramatically over the years. I remember cringing every time I went there because of how awful it was. Finally, Nintendo is actually updating the site on a regular basis. Wow, what a concept.

UltimatePartyBearFebruary 19, 2007

My favorite thing about Nintendo's website is this.

MaximilianFebruary 19, 2007

Yeah, Nintendo's website used to be a real drag; not a lot of stuff and occasional inaccurate info Now it is super informative and even fun to visit, register your products and learn more about what's going on. It's really encouraging to hear the traffic is increasing as it's another sign of Nintendo's great success with Wii & DS.

that Baby guyFebruary 19, 2007

Anyone remember the AOL keyword when they first started it, with Diddy Kong as their "avatar?"

SheckyFebruary 19, 2007

Quote

Originally posted by: PartyBear
My favorite thing about Nintendo's website is this.


OMG, that's hilarious. I love it!

UncleBobRichard Cook, Guest ContributorFebruary 19, 2007

They owe some of that traffic to me. Every time I sell a new system, I always tell the person to go to Nintendo.com to register for prizes and such (and the three month extended warrenty for the Wii)...

NeoThunderFebruary 20, 2007

wow, your responsible for all 850,000 new visitors....you know a lot of people

oohhboyHong Hang Ho, Staff AlumnusFebruary 20, 2007

Quote

Originally posted by: PartyBear
My favorite thing about Nintendo's website is this.


That is beutiful. Personal, I never visit their site, seeing it now, it is a massive improvement. Still too flashy for my taste.

UncleBobRichard Cook, Guest ContributorFebruary 20, 2007

Quote

Originally posted by: NeoThunder
wow, your responsible for all 850,000 new visitors....you know a lot of people


Hey, we sold a *lot* of DSLites and Wiis.

Seriously though, I did say *some*. face-icon-small-smile.gif

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