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Electronic Arts Acquires Digital Illusions

by Jonathan Metts - October 2, 2006, 8:11 am EDT
Total comments: 10 Source: Press Release

EA goes shopping and picks up an adorable developer of the Battlefield franchise. Next up: finding a matching pair of shoes.

EA Acquires Digital Illusions

Acclaimed Developers and Creators of the Battlefield Franchise Become a Fully Integrated EA Studio

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts (NASDAQ:ERTS) today announced the acquisition of Digital Illusions CE (DICE), acclaimed development team and creators of the Battlefield game franchise. Located in Stockholm, Sweden, DICE becomes a fully integrated EA studio dedicated to growing the Battlefield franchise and developing new products for the PC, next generation consoles and other new platforms. The acquisition is effective immediately.

"EA is thrilled to officially welcome this team of incredibly talented people and a globally recognized game franchise," said Paul Lee, President of EA’s Worldwide Studios. “The DICE studio has strong opportunity for growth as we build the Battlefield franchise and other new products. We’re confident that our creative approach and business leadership principles are well matched to share future success."

Patrick Söderlund, DICE CEO, said, "Being part of the EA studio team is a great step forward that will help us continue to deliver new games and new franchises to DICE fans. We’ve been working very closely with EA for the past five years and this is a very natural step for us as we move into the next generation of gaming."

Patrick Söderlund will become an EA Studio General Manager, maintaining responsibility for the DICE studio and taking on additional creative responsibilities. The DICE leadership team will continue in their roles in Stockholm.

The acquisition was completed via a merger through which EA acquired the assets and liabilities of DICE. DICE shareholders, representing approximately 2.6 million shares, will receive SEK 67.50 per share in cash, to be paid out on October 16, 2006.

Talkback

KDR_11kOctober 02, 2006

This was completely predictable.

GriffinOctober 02, 2006

I actually thought it happened a long time ago.

Mario323October 02, 2006

Wow, I did NOT see this coming. EA just dropped the megaton bomb.

nickmitchOctober 02, 2006

I wonder if EA has bought enough companies to have it's own version of Monopoly. If so, what would be boardwalk?

UniversalJuanOctober 02, 2006

Quote

Originally posted by: TVman
I wonder if EA has bought enough companies to have it's own version of Monopoly. If so, what would be boardwalk?


Boardwalk = Tiburion
Park Place = EA BIG

The rest? Dunno, figure it out.

KDR_11kOctober 02, 2006

Jail would be EA Los Angeles?

NephilimOctober 03, 2006

after the bad reviews on the new battlefield beta, is this the real smart choice?

KDR_11kOctober 03, 2006

Why not? EA loves to buy companies to run whatever reputation they had left into the ground.

couchmonkeyOctober 03, 2006

Maxis' reputation seems okay.

CericOctober 03, 2006

It has a lot of tread left.

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