GameStop reveals its plans to buy merge with Electronics Boutique to make one huge retail chain.
GameStop and EB, known as bitter retail rivals, are putting down their weapons and joining forces. GameStop will purchase all outstanding shares of EB at $55.18, turning the retail chain and maker of Game Informer Magazine into a $4 billion-a-year company with 3,800 stores worldwide.
Analysts underline that this deal will mostly affect hardcore gamers, as GameStop and EB are the only two major retail chains focused exclusively on games. The merged company will own about 21 percent of the video game retail market—comparable to Wal-mart.