NINTENDO PREPARES TO OPEN ITS FIRST EVER RETAIL STORE: NINTENDO WORLD

Nintendo Explodes Into Action Outside with Colorful Opening Block Party

NEW YORK--April 21, 2005--Nintendo of America today announces the

Nintendo World(TM) store, located in the heart of New York City's

Rockefeller Center, will open on May 14, 2005. Nintendo World will

celebrate with a grand opening block party outside the store in

Rockefeller Plaza.

The two-story, 10,000 square foot gaming paradise will be open

seven days a week to showcase the best of what's new for Nintendo. The

store will appeal to Nintendo(R) fans of all ages with its wide range

of exclusive merchandise, games and interactive kiosks. Nintendo World

is also the new home of Pokemon(R) Center which will feature the best

that Pokemon has to offer - exclusive merchandise, state-of-the art

demo stations and an Ultra-Pokedex.

"Nintendo chose New York City as the home for the first-ever

Nintendo World store as New York has always been the center of

non-stop excitement, just like Nintendo," says George Harrison,

Nintendo of America's senior vice president of marketing and corporate

communications. "2005 has already been a great year for Nintendo -

from the continued success of Nintendo DS(TM) and Game Boy(R) Advance

SP, to chart-topping Nintendo GameCube(TM) games. The Nintendo World

store will continue this by providing a venue for tourists, teens,

families, gamers and interactive entertainment fans of all ages to

play new games and sample upcoming ones."

To celebrate the launch, Nintendo will host an exclusive "block

party" in Rockefeller Plaza outside of the Nintendo World store on

Saturday, May 14. Open to all, the event will feature interactive game

kiosks, giveaways and gaming competitions, and even the chance to play

against a celebrity. Nintendo prizes will be given out throughout the

day. More details on the block party will be announced in coming

weeks.

The Nintendo World store will feature exclusive Nintendo DS, Game

Boy Advance SP, Nintendo GameCube and Pokemon merchandise not found at

any other store in the world. The store has been designed to create an

interactive experience for all visitors including a multi-player

gaming wall and a surround sound gaming lounge where consumers will

play dozens of edgy Nintendo games. The store will also feature an

extensive Nintendo DS sampling station.

Nintendo World will showcase tables for Pokemon trading card game

play and offer computer stations with access to the official Pokemon

Website -pokemon.com - for all the latest news and information. The

second floor of Nintendo World store will be home to a wide selection

of exclusive Pokemon merchandise including plush toys, apparel and

more. Plus, Nintendo World will be the only Manhattan location for the

Pokemon Trading Card Game league, to continue on Sunday mornings in

the concourse level of Rockefeller Plaza.

More information on Nintendo World can be found at

www.nintendoworldstore.com.