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Nintendo Plans Major Retail Store in NYC

by Mike Sklens - February 6, 2005, 11:53 am EST
Total comments: 33 Source: Nintendo Job Listing

Mario’s setting up shop in Rockefeller Center.

According to a job posting on Nintendo’s corporate website, the company is planning to open a concept retail store in New York City’s Rockefeller Center. The retail outlet sounds like a cross between a store and an exhibition of current and future products, similar to Nintendo’s GameFront at the Panasonic Center in Tokyo.

The store is said to be a "state-of-the-art" facility designed to highlight new products and show visitors the ultimate in game-play experiences. It’s very likely that Nintendo will showcase upcoming titles and hardware in this store far before they are available to purchase and before other stores such at EB start displaying them.

This is a pretty surprising move for Nintendo. The company previously has only sold its products through other retailers, with the only exceptions being its private company store and a tiny handful of Pokemon Center locations across the globe (one of which is located in New York City). If this flagship store is a success, there is a possibility that Nintendo could expand its retail outlets, similar to what Apple Computer has been doing.

Update: After browsing around the Pokemon Center website, we stumbled across this interesting news. The Pokemon Center NY, located at 10 Rockefeller Plaza, has closed down for major renovations. According to an announcement on the Pokemon Center website, the store will cease to be a "Pokemon Center" and become a one stop shop for all the latest Nintendo products, opening in the spring of this year. So it looks like Nintendo is actually replacing their Pokemon Center with this new store.

Talkback

PlugabugzFebruary 06, 2005

Place bets that this won't hit Europe/Australia for a long time, or if they do the shop will be closed for 364 days and 23 hours of a year?

Bill AurionFebruary 06, 2005

Go figure that I'm going to NYC early next month and this will open right afterwards... ;_;

NinGurl69 *hugglesFebruary 06, 2005

Nintendo should just invest in a floating air-fortress-city that's just one big Nintendo store. When they want to demo something, they just fly over some city. It would also eliminate the need for an E3 booth, since it'll just float above the convention center.

It shall be called... Spaceworld. HAHAHAAHAHBBBBBEQGWGWQA

pyrokamileonFebruary 06, 2005

haha that would be sweet, I'm drawing parallels between that idea and every flying thing that Bowser has ever created. but I can't find out any way for them to use an enemy to advertise Nintendo products... maybe Bowser and Wario worked together to still all of the Mushrooms Kingdoms merchandise and they're selling it for profit? hmmm, sounds more like a Jesse and James kinda idea. oh well I can dream, that would be sweet though. but to be more realistic I was just going to say that they really need to build something like that in L.A.!!! that would be much more feasible for me at least, I've never been to NYC and don't know when I will be... maybe I'll find a way when Revolution comes out, I wish... but seriously if there was something like that in LA I'd be there, with friends!

PaLaDiNFebruary 06, 2005

LA already gets E3. Show SF some love.

KnowsNothingFebruary 06, 2005

plugz: A store like this will never hit Oz, and the only thing I see coming to Europe is a smaller version for London or something.

I'm all for the floating city idea though.

joshnickersonFebruary 06, 2005

Shoot. I was hoping to visit the Pokemon Center store one day. Oh well, I guess this will be just as good.

NinGurl69 *hugglesFebruary 06, 2005

Quote

Originally posted by: PaLaDiN
LA already gets E3. Show SF some love.


YES, something for the BAY AREA, PLEASE nintendo!

In fact, buy-out Treasure Island!

xts3February 06, 2005

They should be focusing on making games not setting up stores. They will need a lot of killer apps to sell the revolution: No killer app software = no sale.

Bill AurionFebruary 06, 2005

Because we all know that opening up a single store will take up all of Ninty's resources...Ninty has actually shipped all of their programmers and other staff to go help move stuff in!

I'm pulling up the Airship music from SMB3 right now

RobageejamminFebruary 06, 2005

YES!!! Finally something in NY!!1! This is a dream come true. Even if it ends up as some shack that says the word "Nintendo" on it infested with pigeons and rats and rhinoceros, im still happy. Its in the city and it says Nintendo face-icon-small-happy.gif

NinGurl69 *hugglesFebruary 06, 2005

Someone had the brilliant suggestion that we ride Para Troopas in order to get to the floating city.

Bill AurionFebruary 06, 2005

Infernal Monkey wins the internet, then face-icon-small-smile.gif

Bartman3010February 06, 2005

Oh man. I still want Ash's cap. Please tell me they'll get more.

MarioFebruary 06, 2005

Quote

Originally posted by: xts3
They should be focusing on making games not setting up stores. They will need a lot of killer apps to sell the revolution: No killer app software = no sale.

Yes, because the developers over in Japan are the ones setting up this store, get back to work Shigeru!

Kirby_PopStarFebruary 06, 2005

Quote

Originally posted by: xts3
They should be focusing on making games not setting up stores. They will need a lot of killer apps to sell the revolution: No killer app software = no sale.


Nintendo has various different departments that do many different jobs. That's like saying Nintendo shouldn't have a magazine because it distracts them from making games.

This idea is one of the smartest things Nintendo has done for a LONG time. Genius... In a good spot to start too. I could see this being like the Apple Computer Stores which were in select places at first, but then began to pop up everywhere because it was such a hit. This gives consumers the chance to enter a Nintendo environment and see Nintendo things that maybe they normally wouldn't pay attention to; thus bringing Nintendo back into their lifestyle. Remarkable idea, really.

GremioFebruary 07, 2005

OMG... a Nintendo Store? devil.gif

If this turns into the Apple Store thing it'll be a dream come true. Had a heck of a time finding any Apple Products in my city having to drive to some far off, private store located in the basement of a large building. But now.. not even a half hour drive got me my shiny new iPod and a plethora of other things I'd been meaning to get.

A similar situation is happening with Gamecube and Gameboy Advance products. Can't seem to find them anywhere. Yeah, sales are not so hot in the overall picture, but considering all that any store seems to have on the shelf are 1st party titles and a few recent releases (and it's been like that here for WELL over two years, even when Xbox and GCN hardware sales were closer in number to each other). It's about time Nintendo opens up a store displaying all their prodcuts. According to the GS in my area, Viewtiful Joe 2 isn't available for the GCN and the Super Mario Advance games are ALL out of print. face-icon-small-confused.gif

DeguelloJeff Shirley, Staff AlumnusFebruary 07, 2005

This store would be a good way to bring game demos to the people without having to deal with arse-y retailers like EB and Gamestop.

BiLdItUp1February 07, 2005

Yey!!! It ain't an E3 equivalent, but at least I don't need to travel to Nintendo HQ in Seattle for cool goods, just have to take the Q to the B.

Avinash_TyagiFebruary 07, 2005

Today NYC, tommorow...the world Muahahahahahahahahahadevil.gif

Ian SaneFebruary 07, 2005

"This store would be a good way to bring game demos to the people without having to deal with arse-y retailers like EB and Gamestop."

I assume you mean if this becomes a chain of sorts with multiple locations. Otherwise it only provides demos to people in New York which doesn't really accomplish much. And even if they branch into several locations EB and Gamestop are still going to be more widespread and thus able to get demos out to a larger group of people.

I think the best way to distribute demos is through Nintendo Power. Nintendo has complete control over it and it's easily available to everyone.

As for the store itself well I don't like in New York so what do I care. A Nintendo store is a cool idea but I wouldn't want Nintendo to seriously consider their own store as the ideal way to distribute goods. If there was a chain realistically I would have to wait until it expanded into Canada, and then into BC (east always gets it before west), and then into the smaller cities since Vancouver would get it first for the province. So if Nintendo decides to limit pre-order bonuses or demos or obscure items like component cables to their stores then myself and a lot of us are out of luck. Having a novelty store in New York is kind of cool but widespread chains that are already in place is what Nintendo should focus on.

Avinash_TyagiFebruary 07, 2005

Problem is stores have been attributing less and less shelf space to Nintendo, as a result Nintendo setting up their own chain is there to augment what is found in other chains...yes just having it in NY is limited, however there is nothing to indicate that if the NY store is successful Nintendo will not expand, likely they will expand to other major metro areas, LA, Chicago, D.C., and expect Japan, Europe, Australia, and Canada to eventually see versions of the store appear if things become very popular.

PaleMike Gamin, Contributing EditorFebruary 07, 2005

Ian if this does become a chain I would expect Vancouver to be the first canadian city to get it cause its so dang close to NOA headquarters. I would love it if it became a chain. At least then we wouldn't get ripped off when we tried to buy video games.

nickmitchFebruary 07, 2005

Expanding in to New Orleans wouldn't be a bad idea. Large population, plenty of rain to grow plants, Mardi Gras (tommorow!) and Jazz Fest tourism can attract more people there, Huri. . .I mean candy canes, and perhaps a chance of me getting a job there.face-icon-small-smile.gif

GamefreakFebruary 07, 2005

Man we don't get anything down here in Georgia. At least a few times in the past E3 was in Atlanta, which takes me like 20 minutes to drive to, but it doesn't look like it will ever come back face-icon-small-sad.gif

MysticGohan24February 07, 2005

Bah, Forget Georgia. We get nothing in Florida face-icon-small-tongue.gif

DeguelloJeff Shirley, Staff AlumnusFebruary 07, 2005

I would imagine every city with a major coastal or inland airport like NYC or LA or Atlanta would prime choices for a Nintendo store.

Anyway, Ian, since it would be a Nintendo store owned by Nintendo and whatnot, they would not need to worry about contract gabbledegook with EB for demo units AND would not have to worry much about competitor vandalism, like what happened during the Xbox/GC launch. Also, demos and stuff would get there sooner because it would come directly from the source. Imagine being able to play the E3 demo of everything at anytime since Nintendo would just keep those discs from E3 and use them in the store.

RABicleFebruary 08, 2005

Theres one big drawback with a Nintendo store and it happend with Apple and their stores. Retailers will only hate Nintendo more. Because they now have to compete with Nintendo themselves at selling Nintendo games, they simply won't compete at all and will hardly stock Nintendo products at all.

Ian SaneFebruary 08, 2005

"Imagine being able to play the E3 demo of everything at anytime since Nintendo would just keep those discs from E3 and use them in the store."

Sounds great... except for the fact that I would likely have to take an hour trip to downtown Vancouver to play it. Or possibly Seattle instead. It's a cool idea but it can't outright replace the demo units at EB. It's just too inconvienent for them to limit their demos to a specialty store.

Tuxedo.BondFebruary 08, 2005

Quote

Originally posted by: MysticGohan24
Bah, Forget Georgia. We get nothing in Florida face-icon-small-tongue.gif




We get plenty of hurricanes, hah, um, take that New York!

And not competing because someone other store starts to sell the same products is ridiculous, if a store just wusses out every time some one competes, then they wouldn't be in business.

thepogaFebruary 08, 2005

they should open stores in every city and two per block. That's the best way to do it.

Shift KeyFebruary 08, 2005

Quote

Place bets that this won't hit Europe/Australia for a long time


Bwahahaha, I fell off my chair laughing at that. What are the odds on "Never" going for, because that seems to be the most likely bet!

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