Overwhelming Japanese preorders encourage Nintendo to outsource DS production at the last minute.
Nintendo NCL has announced Japanese Nintendo DS preorders of over two million—double the company’s target of one million units. In response to the impressive demand, Nintendo is scrambling to produce more units.
Since Nintendo does not have the capacity to produce more than one million Nintendo DS systems, it is currently preparing a third production site in China so that it may ship more to Japanese retailers by the end of the year.
Investors responded favorably to the news: Nintendo’s stock rose 3.97 percent today. Nintendo aims to ship 4 million DS units worldwide by the end of March.