Expanding the idea behind the Sims, The URBZ is all about building up reputation points within your local community. This requires that you form relationships with the other Urbz in town. By doing this you gain access to new districts in the city. Being able to live in any district, live any lifestyle, and become the biggest "player" in the city is the ultimate goal.

Players can link two GameBoy Advance systems together in the Multiplayer Café and play head-to-head mini-games, unlock new features, and trade rare items.

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