Topic: He-Man: Power of Grayskull ships for GBA

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TDK MEDIACTIVE SHIPS MASTERS OF THE UNIVERSE HE-MAN: POWER OF GRAYSKULL

With a Newly Launched Line of Action Toys and an All-New Animated TV Series, He-ManĀ® Makes His Video Game Debut in Powerful Style  

WESTLAKE VILLAGE, Calif. ā€“ October 29, 2002 ā€“ TDK Mediactive Inc. (OTC: TDKM.OB), a global publisher of entertainment software, announced today that Masters of the Universe He-Man: Power of GrayskullĀ has shipped for the Game BoyĀ® Advance handheld system.  The title was developed by Taniko and is available at major retail outlets throughout North America.

ā€œHe-Man is one of those classic, long-standing, action heroes that has managed to remain a part of popular-culture for the past 20 years,ā€ said Stefan Serwe, vice president of global marketing, TDK Mediactive.  ā€œCombine this with the new animated series on the Cartoon Network along with the massive consumer marketing campaign for Mattelā€™s new toy line, and weā€™ve got a perfectly timed holiday title.ā€  

Twenty years after He-ManĀ® was first introduced, Mattel, Inc: (NYSE MAT) is bringing back the popular toy line for a new generation of fans, featuring newly designed action figures and playsets.  The new Masters of the UniverseĀ® TV Series characters also appear four times a week on the Cartoon Network, which began airing this fall.  The animated series will go strip on November 1st, appearing 12 times per week.

TDK Mediactive owns the exclusive rights to publish interactive Masters of the Universe games for console systems manufactured by Sony, NintendoĀ® and Microsoft, as well as for the PC . The publisher currently has additional titles in development for release in fall 2003.