Topic: Nintendo DS Sets Single Week UK Hardware Sales Record

[Yoshidious]

The handheld surpasses the mark set by rival PSP with 191,000 units sold.
 http://www.nintendoworldreport.com/newsArt.cfm?artid=14875

 Nintendo is celebrating more record breaking in the British market as  official ChartTrack sales data shows that the Nintendo DS has sold more units in a single week than any other hardware format has managed in history. The 191,000 units finding homes last week edged out the previous UK record held by the Sony PSP’s September 2005 launch when 185,000 units were shifted in seven days.    

A spokesman for Nintendo UK said, “momentum has been increasing on DS sales and to achieve the highest weekly sales figure in history is fantastic." With a strong celebrity-driven marketing campaign behind it, the DS is set for its most successful holiday season in Britain to date. Also the presence of Brain Training in two of the top five positions in the UK software charts demonstrates that it won’t only be hardware that Nintendo cashes in on this Christmas.