Ok, having played around with the Badge Arcade application I'm a big fan. It solves one of my big complaints with the home menu (being able to stick a badge on folders is awesome), makes themes much more appealing because you can customize them, and gamifies the whole badge collection thing.
I'm not a fan of the micro-transactions, and I suck at the actual crane games... but can overlook those issues as long as it's handing out free tries occasionally. Also, it's not like NoA had given away any free themes anyway - they were charging $2.50 CAD a pop previously, but at least now you can "buy" a theme from the Badge Arcade and get a bunch of icons at the same time to use for customization.
Yeah, I like it. About time this finally showed up here.