first, isn't 49.99<50? I know it's cheap jerk corporate semantics but it's true right? Wal mart sells games for less (by less they mean 49.96 instead of 49.99). Just something to think about. I'm not sure we'll be getting any games for $40. Also, people that have a 360 don't mind the $60 price tag. People buy two or three games at a time.