Most people can't get into E3, but this event is open to the public.GameOn NY ANNOUNCES NEW VIDEO GAME CONSUMER SHOW TO DEBUT THIS NOVEMBER AT MADISON SQUARE GARDEN
Company Appoints Interactive Entertainment Industry Veterans to Board
NEW YORK, NY, March 24, 2004 - Acknowledging the huge consumer appetite for interactive entertainment, GameOn NY, a division of Expo International, today announced the launch of the first-ever video game consumer show. Scheduled for November 12-14 at Madison Square Garden in New York City, the show promises unprecedented consumer exposure for its sponsors and exhibitors.
"With more than $11 billion in revenues in 20031, the interactive entertainment industry has become the entertainment choice of America. The response from high-level sponsors and publishers has been overwhelmingly positive." said Martin Currie, Director of Business Development for GameOn NY. "This event will not only allow fans to get hands on exposure to games before they hit the stores, but will also give the publishers national media exposure during the crucial holiday selling season."
The expo will allow attendees to try new and unreleased video game products, engage in exciting cash and prize-based tournaments, and enjoy live music and celebrity appearances. GameOn NY is currently speaking with several broadcast media partners, as well as sponsors from the soft drink, urban apparel and music industries.
Additionally, GameOn NY has appointed three experienced industry professionals, Bernard Stolar, Paul Eibeler and Sarah Anderson, to the Company's Advisory Board. Bernie Stolar, recognized as a prolific leader in the video game industry has held leadership roles at several of the industry's foremost companies, including Executive Vice President Sony® Computer Entertainment of America, president and Chief Operating Officer of Sega® of America.
Notably, he was an integral member of the launch team for the Sony Playstation(tm) in 1995 and drove the introduction of the Sega Dreamcast(tm) in 1999 -- helping to position video games as the future of entertainment and cross over into mainstream culture. Eibeler brings a wealth of industry experience to the position having held a variety senior management posts including Chief Operating Officer for Acclaim North America, as well as President and Director of Take-Two Interactive Software, Inc. Anderson is a veteran of the game business with more than 10 years experience in such strategic positions as senior Vice President of Brand for Acclaim Entertainment, and Vice President and General Manager of SegaSoft Networks and the Heat.net online game network. Anderson is currently VP of Marketing at Kuma Reality Games.
More information about GameOn NY can be found online at www.gameonny.com.
About GameOn NY
GameOn NY is a division of Expo International, a privately held events production company founded in 1992 by Bradford Rand. Expo International Rand's company has produced over 300 successful, highly publicized events across a multitude of industries. This year marks Expo International's 12th year in business.
GameOn NY is part of Expo International's ongoing corporate strategy to broaden the scope of its expertise in the interactive entertainment sector.
1 -- NPD 2003
Topic: Consumer-Friendly Game Expo for New York (Read 1443 times)
