Topic: Sega Entering Happy Meals This Summer

[PGC-Agent Cooper]

McDonald's and Sega hook up to add Sega themed toys to Happy Meals.  Finally, Ai Ai Poo will be useful in the real world.

SEGA AND MCDONALD'S UNITE TO DELIVER INNOVATIVE PREMIUMS THIS SUMMER

Sonic The Hedgehog and Super Monkey Ball Branded Premiums Come Alive In McDonald's Happy Meals This Summer

SAN FRANCISCO - (February 18, 2003) - SEGA(R) of America, Inc. today announced it has entered into an affiliation with McDonald's(R) Corporation, the world's largest quick service restaurant to create a new line of McDonald's Happy Meal(R) premiums.  Based on two top-selling SEGA franchises - Sonic The Hedgehog(R) and Super Monkey Ball(TM), the premiums will come alive this summer at participating McDonald's restaurants throughout North America.  

"Sonic The Hedgehog and Super Monkey Ball are two of SEGA's most popular video game franchises," said Mike Fischer, vice president of marketing, SEGA of America, Inc. "SEGA's affiliation with McDonald's affords us the opportunity to generate increased exposure for these properties among a growing universe of gamers."

"We believe consumers will have a great reaction to the innovative Sonic The Hedgehog and Super Monkey Ball premiums found only in McDonald's Happy Meals this summer," said Karlin Linhardt, senior director, U.S. marketing, McDonald's Corporation.  "SEGA's properties are extremely popular and we look forward to bringing them to McDonald's consumers through this unique Happy Meal offering."  

The premiums will be supported by significant marketing campaigns from both companies.  Details on the premium items and marketing plans will be announced at a later date.

[demoncrono]

Finally! Another chance!

Hope they have something as nifty as the Tails toy last time!

[JSteele1234]

I wish Arby's would get good toys like this.  I'm tired of the crappy cheap toys there.   (I work for Arby's )

[yeg0]

Yipee! More video game toys! I wish it were Wendy's again... I like their food better...