Well, this is a Hudson game not a Nintendo game. Maybe my facts are sketchy but I thought Nintendo was to release some of their games every Monday. So, this shouldn't be the only one. If that's the case then this is no better than XBox Live. Everyone has particular games they'd like to see on this service, and if Nintendo lollygags about getting them available then I don't see the value here.
Honestly, Nintendo should put up a poll every week with a list of games for people to vote on to see what game or games should be chosen for download. That would make a lot of people very happy, and Nintendo wouldn't have to all the guesswork. Not to mention voting in a poll would be kinda fun to see what game wins out.