"Europe pulls an ESRB and will start rating all its videogame titles by age and content."Oh come on. Game titles have been rated by age and content in Europe for a long time -- what this bit of news is about is that the ratings systems across certain European countries is going to be unified. However, this PEGI rating system will not replace existing ratings systems.
For example, in Finland, the ratings authority is the
Board of Film Classification, which inspect games and rates them on a scale ranging from "Ages 3 and up" to "Adults only". The UK equivalent is the
ELSPA. Both the Finnish BFC and the British ELSPA as well as the other European equivalents will continue to inspect and rate game titles, but from this year on, their ratings will be accompanied by a pan-European rating for each game.
Note, however, that each European country will continue to have their own age categories. Many European countries use the age categories 3, 7, 12, 16 and 18. Finland and certain others, however, use 3, 7, 11, 15 and 18. This pan-European rating system won't change that.
Another thing you should note is that Europe consists of over 40 countries, and at this point 16 of them are adopting the PEGI rating system.
Please, don't take press releases at face value -- and please, don't always assume Europe is always imitating the US (in this case, the ESRB).