Nintendo's full promos for the DS launch hit the airwaves today, focusing on wireless communication and touch screen.
Nintendo begins broadcasting their three big DS spots today and Leo Burnett, the agency responsible has them hosted for viewing online.
"Breath" sets a snowy scene. A man walks up to a window, blows on it to fog it up, and writes a message on it. Then the pane above it fogs up on its own, and a reply appears. The window transitions into a DS with a voice-over saying, "Chat wirelessly. Play wirelessly."
"Dust" features a similar concept. A man walks up behind a van covered in dust. He writes "GO" on the back window, and watches as the van drives off on its own.
The final spot is titled "Gravy" and it is arguably the best of the three. It's set in a restaurant, and a man with a date starts off by writing "Game?" in his gravy. A girl at another table responds by writing in the condensation in her glass of water. He taunts her a bit, and then the waiter writes "You're both toast!" on a dessert plate.
The ads are noticeably targeted at young adults, and each features footage from Metroid Prime Hunters: First Hunt.