Company’s Interactive Programming Guide Service Gains Momentum on Emerging Platforms
March 10, 2008 (Los Angeles, CA) — Gemstar-TV Guide International, Inc., a leading media, entertainment and technology company, today announced that it has entered into its first-ever license agreement with Nintendo. Under the multi-year agreement, which is specific to the Japanese market, the G-GUIDE® Interactive Program Guide (IPG) will become available on the popular Wii™ console in Japan, providing users with new television guidance options directly from their Wii console. Additional terms of the agreement were not disclosed.
"We are pleased to partner with Nintendo to deliver a unique guidance experience to Wii users in Japan," said Akitaka Nishimura, president, Gemstar Multimedia Limited. "Our G-GUIDE® guidance technology is already well established in digital recorders, televisions, mobile phones and online in Japan. This agreement with Nintendo allows us to extend the reach of G-GUIDE® to gaming consoles – an emerging platform that is increasingly becoming an important component of the digital living room experience."
