Check out the commercial Nintendo will be airing in movie theaters all over America this fall.
Nintendo's official website has posted its upcoming theatrical trailer for the new "Who Are You?" advertising campaign. You can download the sixty-second trailer in three formats by going to the link above.
The ad takes place entirely in Japan and shows schoolchildren rushing out of class after a long day at school. They all seem to be racing somewhere, and some students exhibit powers like flight and enhanced agility. Finally, everyone congregates in front of a store that has just begun selling Nintendo games. An employee posting the sign turns to look at the crowd, whose heads have now been replaced with the heads of various Nintendo characters.
Nintendo also has a new website devoted to the marketing campaign, which you can view at http://www.nintendo.com/whoareyou.
Thanks to SuperLink666 for the tip!